Zhang, YinQi, and Daranee Pimchangtong. “Influence of VIVO Mobile Brand Sponsorship of Sports Events on Consumer Purchase Intention”. KnE Social Sciences 9, no. 29 (October 15, 2024): 56–72. Accessed February 6, 2025. http://thrillriftranks.com/index.php/KnE-Social/article/view/17236.